diff --git a/data/migrations/Version20210202181026.php b/data/migrations/Version20210202181026.php
new file mode 100644
index 00000000..00e82a40
--- /dev/null
+++ b/data/migrations/Version20210202181026.php
@@ -0,0 +1,32 @@
+<?php
+
+declare(strict_types=1);
+
+namespace ShlinkMigrations;
+
+use Doctrine\DBAL\Schema\Schema;
+use Doctrine\DBAL\Types\Types;
+use Doctrine\Migrations\AbstractMigration;
+
+final class Version20210202181026 extends AbstractMigration
+{
+    private const TITLE = 'title';
+
+    public function up(Schema $schema): void
+    {
+        $shortUrls = $schema->getTable('short_urls');
+        $this->skipIf($shortUrls->hasColumn(self::TITLE));
+
+        $shortUrls->addColumn(self::TITLE, Types::STRING, [
+            'notnull' => false,
+            'length' => 512,
+        ]);
+    }
+
+    public function down(Schema $schema): void
+    {
+        $shortUrls = $schema->getTable('short_urls');
+        $this->skipIf(! $shortUrls->hasColumn(self::TITLE));
+        $shortUrls->dropColumn(self::TITLE);
+    }
+}
diff --git a/module/Core/config/entities-mappings/Shlinkio.Shlink.Core.Entity.ShortUrl.php b/module/Core/config/entities-mappings/Shlinkio.Shlink.Core.Entity.ShortUrl.php
index da4506af..df17ad95 100644
--- a/module/Core/config/entities-mappings/Shlinkio.Shlink.Core.Entity.ShortUrl.php
+++ b/module/Core/config/entities-mappings/Shlinkio.Shlink.Core.Entity.ShortUrl.php
@@ -84,4 +84,10 @@ return static function (ClassMetadata $metadata, array $emConfig): void {
             ->build();
 
     $builder->addUniqueConstraint(['short_code', 'domain_id'], 'unique_short_code_plus_domain');
+
+    $builder->createField('title', Types::STRING)
+            ->columnName('title')
+            ->length(512)
+            ->nullable()
+            ->build();
 };
diff --git a/module/Core/src/Entity/ShortUrl.php b/module/Core/src/Entity/ShortUrl.php
index c41d506e..fd061996 100644
--- a/module/Core/src/Entity/ShortUrl.php
+++ b/module/Core/src/Entity/ShortUrl.php
@@ -38,6 +38,7 @@ class ShortUrl extends AbstractEntity
     private ?string $importSource = null;
     private ?string $importOriginalShortCode = null;
     private ?ApiKey $authorApiKey = null;
+    private ?string $title = null;
 
     private function __construct()
     {
@@ -72,6 +73,7 @@ class ShortUrl extends AbstractEntity
         $instance->shortCode = $meta->getCustomSlug() ?? generateRandomShortCode($instance->shortCodeLength);
         $instance->domain = $relationResolver->resolveDomain($meta->getDomain());
         $instance->authorApiKey = $meta->getApiKey();
+        $instance->title = $meta->getTitle();
 
         return $instance;
     }
@@ -157,6 +159,11 @@ class ShortUrl extends AbstractEntity
         return $this->maxVisits;
     }
 
+    public function getTitle(): ?string
+    {
+        return $this->title;
+    }
+
     public function update(
         ShortUrlEdit $shortUrlEdit,
         ?ShortUrlRelationResolverInterface $relationResolver = null
diff --git a/module/Core/src/Model/ShortUrlMeta.php b/module/Core/src/Model/ShortUrlMeta.php
index 13f36362..65ff5e1e 100644
--- a/module/Core/src/Model/ShortUrlMeta.php
+++ b/module/Core/src/Model/ShortUrlMeta.php
@@ -28,6 +28,7 @@ final class ShortUrlMeta
     private ?bool $validateUrl = null;
     private ?ApiKey $apiKey = null;
     private array $tags = [];
+    private ?string $title = null;
 
     private function __construct()
     {
@@ -76,6 +77,7 @@ final class ShortUrlMeta
         ) ?? DEFAULT_SHORT_CODES_LENGTH;
         $this->apiKey = $inputFilter->getValue(ShortUrlInputFilter::API_KEY);
         $this->tags = $inputFilter->getValue(ShortUrlInputFilter::TAGS);
+        $this->title = $inputFilter->getValue(ShortUrlInputFilter::TITLE);
     }
 
     public function getLongUrl(): string
@@ -160,4 +162,9 @@ final class ShortUrlMeta
     {
         return $this->tags;
     }
+
+    public function getTitle(): ?string
+    {
+        return $this->title;
+    }
 }
diff --git a/module/Core/src/Model/ShortUrlsOrdering.php b/module/Core/src/Model/ShortUrlsOrdering.php
index e1708a86..b59435ca 100644
--- a/module/Core/src/Model/ShortUrlsOrdering.php
+++ b/module/Core/src/Model/ShortUrlsOrdering.php
@@ -6,6 +6,7 @@ namespace Shlinkio\Shlink\Core\Model;
 
 use Shlinkio\Shlink\Core\Exception\ValidationException;
 
+use function array_pad;
 use function explode;
 use function is_array;
 use function is_string;
@@ -50,9 +51,9 @@ final class ShortUrlsOrdering
 
         /** @var string|array $orderBy */
         if (! $isArray) {
-            $parts = explode('-', $orderBy);
-            $this->orderField = $parts[0];
-            $this->orderDirection = $parts[1] ?? self::DEFAULT_ORDER_DIRECTION;
+            [$field, $dir] = array_pad(explode('-', $orderBy), 2, null);
+            $this->orderField = $field;
+            $this->orderDirection = $dir ?? self::DEFAULT_ORDER_DIRECTION;
         } else {
             $this->orderField = key($orderBy);
             $this->orderDirection = $orderBy[$this->orderField];
diff --git a/module/Core/src/ShortUrl/Transformer/ShortUrlDataTransformer.php b/module/Core/src/ShortUrl/Transformer/ShortUrlDataTransformer.php
index 462178a0..ce459714 100644
--- a/module/Core/src/ShortUrl/Transformer/ShortUrlDataTransformer.php
+++ b/module/Core/src/ShortUrl/Transformer/ShortUrlDataTransformer.php
@@ -34,6 +34,7 @@ class ShortUrlDataTransformer implements DataTransformerInterface
             'tags' => invoke($shortUrl->getTags(), '__toString'),
             'meta' => $this->buildMeta($shortUrl),
             'domain' => $shortUrl->getDomain(),
+            'title' => $shortUrl->getTitle(),
         ];
     }
 
diff --git a/module/Core/src/Validation/ShortUrlInputFilter.php b/module/Core/src/Validation/ShortUrlInputFilter.php
index fa333b49..b5d4fa07 100644
--- a/module/Core/src/Validation/ShortUrlInputFilter.php
+++ b/module/Core/src/Validation/ShortUrlInputFilter.php
@@ -31,6 +31,7 @@ class ShortUrlInputFilter extends InputFilter
     public const VALIDATE_URL = 'validateUrl';
     public const API_KEY = 'apiKey';
     public const TAGS = 'tags';
+    public const TITLE = 'title';
 
     private function __construct(array $data, bool $requireLongUrl)
     {
@@ -87,6 +88,8 @@ class ShortUrlInputFilter extends InputFilter
 
         $this->add($this->createBooleanInput(self::FIND_IF_EXISTS, false));
 
+        // This cannot be defined as a boolean input because it can actually have 3 values, true, false and null.
+        // Defining it as boolean will make null fall back to false, which is not the desired behavior.
         $this->add($this->createInput(self::VALIDATE_URL, false));
 
         $domain = $this->createInput(self::DOMAIN, false);
@@ -100,5 +103,7 @@ class ShortUrlInputFilter extends InputFilter
         $this->add($apiKeyInput);
 
         $this->add($this->createTagsInput(self::TAGS, false));
+
+        $this->add($this->createInput(self::TITLE, false));
     }
 }
diff --git a/module/Core/test/Mercure/MercureUpdatesGeneratorTest.php b/module/Core/test/Mercure/MercureUpdatesGeneratorTest.php
index c3a8463f..435fb4d8 100644
--- a/module/Core/test/Mercure/MercureUpdatesGeneratorTest.php
+++ b/module/Core/test/Mercure/MercureUpdatesGeneratorTest.php
@@ -28,9 +28,13 @@ class MercureUpdatesGeneratorTest extends TestCase
      * @test
      * @dataProvider provideMethod
      */
-    public function visitIsProperlySerializedIntoUpdate(string $method, string $expectedTopic): void
+    public function visitIsProperlySerializedIntoUpdate(string $method, string $expectedTopic, ?string $title): void
     {
-        $shortUrl = ShortUrl::fromMeta(ShortUrlMeta::fromRawData(['customSlug' => 'foo', 'longUrl' => '']));
+        $shortUrl = ShortUrl::fromMeta(ShortUrlMeta::fromRawData([
+            'customSlug' => 'foo',
+            'longUrl' => '',
+            'title' => $title,
+        ]));
         $visit = new Visit($shortUrl, Visitor::emptyInstance());
 
         $update = $this->generator->{$method}($visit);
@@ -50,6 +54,7 @@ class MercureUpdatesGeneratorTest extends TestCase
                     'maxVisits' => null,
                 ],
                 'domain' => null,
+                'title' => $title,
             ],
             'visit' => [
                 'referer' => '',
@@ -62,7 +67,7 @@ class MercureUpdatesGeneratorTest extends TestCase
 
     public function provideMethod(): iterable
     {
-        yield 'newVisitUpdate' => ['newVisitUpdate', 'https://shlink.io/new-visit'];
-        yield 'newShortUrlVisitUpdate' => ['newShortUrlVisitUpdate', 'https://shlink.io/new-visit/foo'];
+        yield 'newVisitUpdate' => ['newVisitUpdate', 'https://shlink.io/new-visit', 'the cool title'];
+        yield 'newShortUrlVisitUpdate' => ['newShortUrlVisitUpdate', 'https://shlink.io/new-visit/foo', null];
     }
 }