diff --git a/module/CLI/config/cli.config.php b/module/CLI/config/cli.config.php
index 6c34f19c..6a6e4122 100644
--- a/module/CLI/config/cli.config.php
+++ b/module/CLI/config/cli.config.php
@@ -9,6 +9,7 @@ return [
             Command\ResolveUrlCommand::class,
             Command\ListShortcodesCommand::class,
             Command\GetVisitsCommand::class,
+            Command\ProcessVisitsCommand::class,
         ]
     ],
 
diff --git a/module/CLI/config/services.config.php b/module/CLI/config/services.config.php
index 839e92f8..5c5931a4 100644
--- a/module/CLI/config/services.config.php
+++ b/module/CLI/config/services.config.php
@@ -13,6 +13,7 @@ return [
             CLI\Command\ResolveUrlCommand::class => AnnotatedFactory::class,
             CLI\Command\ListShortcodesCommand::class => AnnotatedFactory::class,
             CLI\Command\GetVisitsCommand::class => AnnotatedFactory::class,
+            CLI\Command\ProcessVisitsCommand::class => AnnotatedFactory::class,
         ],
     ],
 
diff --git a/module/CLI/src/Command/ProcessVisitsCommand.php b/module/CLI/src/Command/ProcessVisitsCommand.php
new file mode 100644
index 00000000..19692e85
--- /dev/null
+++ b/module/CLI/src/Command/ProcessVisitsCommand.php
@@ -0,0 +1,74 @@
+<?php
+namespace Shlinkio\Shlink\CLI\Command;
+
+use Acelaya\ZsmAnnotatedServices\Annotation\Inject;
+use Shlinkio\Shlink\Common\Exception\WrongIpException;
+use Shlinkio\Shlink\Common\Service\IpLocationResolver;
+use Shlinkio\Shlink\Common\Service\IpLocationResolverInterface;
+use Shlinkio\Shlink\Core\Entity\VisitLocation;
+use Shlinkio\Shlink\Core\Service\VisitService;
+use Shlinkio\Shlink\Core\Service\VisitServiceInterface;
+use Symfony\Component\Console\Command\Command;
+use Symfony\Component\Console\Input\InputInterface;
+use Symfony\Component\Console\Output\OutputInterface;
+
+class ProcessVisitsCommand extends Command
+{
+    const LOCALHOST = '127.0.0.1';
+
+    /**
+     * @var VisitServiceInterface
+     */
+    private $visitService;
+    /**
+     * @var IpLocationResolverInterface
+     */
+    private $ipLocationResolver;
+
+    /**
+     * ProcessVisitsCommand constructor.
+     * @param VisitServiceInterface|VisitService $visitService
+     * @param IpLocationResolverInterface|IpLocationResolver $ipLocationResolver
+     *
+     * @Inject({VisitService::class, IpLocationResolver::class})
+     */
+    public function __construct(VisitServiceInterface $visitService, IpLocationResolverInterface $ipLocationResolver)
+    {
+        parent::__construct(null);
+        $this->visitService = $visitService;
+        $this->ipLocationResolver = $ipLocationResolver;
+    }
+
+    public function configure()
+    {
+        $this->setName('visit:process')
+             ->setDescription('Processes visits where location is not set already');
+    }
+
+    public function execute(InputInterface $input, OutputInterface $output)
+    {
+        $visits = $this->visitService->getUnlocatedVisits();
+
+        foreach ($visits as $visit) {
+            $ipAddr = $visit->getRemoteAddr();
+            $output->write(sprintf('Processing IP <info>%s</info>', $ipAddr));
+            if ($ipAddr === self::LOCALHOST) {
+                $output->writeln(' (<comment>Ignored localhost address</comment>)');
+                continue;
+            }
+
+            try {
+                $result = $this->ipLocationResolver->resolveIpLocation($ipAddr);
+                $location = new VisitLocation();
+                $location->exchangeArray($result);
+                $visit->setVisitLocation($location);
+                $this->visitService->saveVisit($visit);
+                $output->writeln(sprintf(' (Address located at "%s")', $location->getCityName()));
+            } catch (WrongIpException $e) {
+                continue;
+            }
+        }
+
+        $output->writeln('Finished processing all IPs');
+    }
+}
diff --git a/module/Core/config/services.config.php b/module/Core/config/services.config.php
index cab7ca41..00de6a67 100644
--- a/module/Core/config/services.config.php
+++ b/module/Core/config/services.config.php
@@ -11,6 +11,7 @@ return [
             Service\UrlShortener::class => AnnotatedFactory::class,
             Service\VisitsTracker::class => AnnotatedFactory::class,
             Service\ShortUrlService::class => AnnotatedFactory::class,
+            Service\VisitService::class => AnnotatedFactory::class,
 
             // Middleware
             RedirectMiddleware::class => AnnotatedFactory::class,
diff --git a/module/Core/src/Entity/Visit.php b/module/Core/src/Entity/Visit.php
index 0775804c..a95c61b0 100644
--- a/module/Core/src/Entity/Visit.php
+++ b/module/Core/src/Entity/Visit.php
@@ -9,7 +9,7 @@ use Shlinkio\Shlink\Common\Entity\AbstractEntity;
  * @author
  * @link
  *
- * @ORM\Entity
+ * @ORM\Entity(repositoryClass="Shlinkio\Shlink\Core\Repository\VisitRepository")
  * @ORM\Table(name="visits")
  */
 class Visit extends AbstractEntity implements \JsonSerializable
@@ -42,7 +42,7 @@ class Visit extends AbstractEntity implements \JsonSerializable
     protected $shortUrl;
     /**
      * @var VisitLocation
-     * @ORM\ManyToOne(targetEntity=VisitLocation::class)
+     * @ORM\ManyToOne(targetEntity=VisitLocation::class, cascade={"persist"})
      * @ORM\JoinColumn(name="visit_location_id", referencedColumnName="id", nullable=true)
      */
     protected $visitLocation;
diff --git a/module/Core/src/Entity/VisitLocation.php b/module/Core/src/Entity/VisitLocation.php
index 0ca3685c..3b9851ac 100644
--- a/module/Core/src/Entity/VisitLocation.php
+++ b/module/Core/src/Entity/VisitLocation.php
@@ -17,42 +17,37 @@ class VisitLocation extends AbstractEntity implements ArraySerializableInterface
 {
     /**
      * @var string
-     * @ORM\Column()
+     * @ORM\Column(nullable=true)
      */
     protected $countryCode;
     /**
      * @var string
-     * @ORM\Column()
+     * @ORM\Column(nullable=true)
      */
     protected $countryName;
     /**
      * @var string
-     * @ORM\Column()
+     * @ORM\Column(nullable=true)
      */
     protected $regionName;
     /**
      * @var string
-     * @ORM\Column()
+     * @ORM\Column(nullable=true)
      */
     protected $cityName;
     /**
      * @var string
-     * @ORM\Column()
+     * @ORM\Column(nullable=true)
      */
     protected $latitude;
     /**
      * @var string
-     * @ORM\Column()
+     * @ORM\Column(nullable=true)
      */
     protected $longitude;
     /**
      * @var string
-     * @ORM\Column()
-     */
-    protected $areaCode;
-    /**
-     * @var string
-     * @ORM\Column()
+     * @ORM\Column(nullable=true)
      */
     protected $timezone;
 
@@ -164,24 +159,6 @@ class VisitLocation extends AbstractEntity implements ArraySerializableInterface
         return $this;
     }
 
-    /**
-     * @return string
-     */
-    public function getAreaCode()
-    {
-        return $this->areaCode;
-    }
-
-    /**
-     * @param string $areaCode
-     * @return $this
-     */
-    public function setAreaCode($areaCode)
-    {
-        $this->areaCode = $areaCode;
-        return $this;
-    }
-
     /**
      * @return string
      */
@@ -208,17 +185,17 @@ class VisitLocation extends AbstractEntity implements ArraySerializableInterface
      */
     public function exchangeArray(array $array)
     {
-        if (array_key_exists('countryCode', $array)) {
-            $this->setCountryCode($array['countryCode']);
+        if (array_key_exists('country_code', $array)) {
+            $this->setCountryCode($array['country_code']);
         }
-        if (array_key_exists('countryName', $array)) {
-            $this->setCountryName($array['countryName']);
+        if (array_key_exists('country_name', $array)) {
+            $this->setCountryName($array['country_name']);
         }
-        if (array_key_exists('regionName', $array)) {
-            $this->setRegionName($array['regionName']);
+        if (array_key_exists('region_name', $array)) {
+            $this->setRegionName($array['region_name']);
         }
-        if (array_key_exists('cityName', $array)) {
-            $this->setCityName($array['cityName']);
+        if (array_key_exists('city', $array)) {
+            $this->setCityName($array['city']);
         }
         if (array_key_exists('latitude', $array)) {
             $this->setLatitude($array['latitude']);
@@ -226,11 +203,8 @@ class VisitLocation extends AbstractEntity implements ArraySerializableInterface
         if (array_key_exists('longitude', $array)) {
             $this->setLongitude($array['longitude']);
         }
-        if (array_key_exists('areaCode', $array)) {
-            $this->setAreaCode($array['areaCode']);
-        }
-        if (array_key_exists('timezone', $array)) {
-            $this->setTimezone($array['timezone']);
+        if (array_key_exists('time_zone', $array)) {
+            $this->setTimezone($array['time_zone']);
         }
     }
 
@@ -248,7 +222,6 @@ class VisitLocation extends AbstractEntity implements ArraySerializableInterface
             'cityName' => $this->cityName,
             'latitude' => $this->latitude,
             'longitude' => $this->longitude,
-            'areaCode' => $this->areaCode,
             'timezone' => $this->timezone,
         ];
     }
diff --git a/module/Core/src/Repository/VisitRepository.php b/module/Core/src/Repository/VisitRepository.php
new file mode 100644
index 00000000..ef7d7935
--- /dev/null
+++ b/module/Core/src/Repository/VisitRepository.php
@@ -0,0 +1,19 @@
+<?php
+namespace Shlinkio\Shlink\Core\Repository;
+
+use Doctrine\ORM\EntityRepository;
+use Shlinkio\Shlink\Core\Entity\Visit;
+
+class VisitRepository extends EntityRepository implements VisitRepositoryInterface
+{
+    /**
+     * @return Visit[]
+     */
+    public function findUnlocatedVisits()
+    {
+        $qb = $this->createQueryBuilder('v');
+        $qb->where($qb->expr()->isNull('v.visitLocation'));
+
+        return $qb->getQuery()->getResult();
+    }
+}
diff --git a/module/Core/src/Repository/VisitRepositoryInterface.php b/module/Core/src/Repository/VisitRepositoryInterface.php
new file mode 100644
index 00000000..6534d7ea
--- /dev/null
+++ b/module/Core/src/Repository/VisitRepositoryInterface.php
@@ -0,0 +1,13 @@
+<?php
+namespace Shlinkio\Shlink\Core\Repository;
+
+use Doctrine\Common\Persistence\ObjectRepository;
+use Shlinkio\Shlink\Core\Entity\Visit;
+
+interface VisitRepositoryInterface extends ObjectRepository
+{
+    /**
+     * @return Visit[]
+     */
+    public function findUnlocatedVisits();
+}
diff --git a/module/Core/src/Service/VisitService.php b/module/Core/src/Service/VisitService.php
new file mode 100644
index 00000000..d8e46c31
--- /dev/null
+++ b/module/Core/src/Service/VisitService.php
@@ -0,0 +1,45 @@
+<?php
+namespace Shlinkio\Shlink\Core\Service;
+
+use Acelaya\ZsmAnnotatedServices\Annotation\Inject;
+use Doctrine\ORM\EntityManagerInterface;
+use Shlinkio\Shlink\Core\Entity\Visit;
+use Shlinkio\Shlink\Core\Repository\VisitRepository;
+
+class VisitService implements VisitServiceInterface
+{
+    /**
+     * @var EntityManagerInterface
+     */
+    private $em;
+
+    /**
+     * VisitService constructor.
+     * @param EntityManagerInterface $em
+     *
+     * @Inject({"em"})
+     */
+    public function __construct(EntityManagerInterface $em)
+    {
+        $this->em = $em;
+    }
+
+    /**
+     * @return Visit[]
+     */
+    public function getUnlocatedVisits()
+    {
+        /** @var VisitRepository $repo */
+        $repo = $this->em->getRepository(Visit::class);
+        return $repo->findUnlocatedVisits();
+    }
+
+    /**
+     * @param Visit $visit
+     */
+    public function saveVisit(Visit $visit)
+    {
+        $this->em->persist($visit);
+        $this->em->flush();
+    }
+}
diff --git a/module/Core/src/Service/VisitServiceInterface.php b/module/Core/src/Service/VisitServiceInterface.php
new file mode 100644
index 00000000..8347fdb3
--- /dev/null
+++ b/module/Core/src/Service/VisitServiceInterface.php
@@ -0,0 +1,17 @@
+<?php
+namespace Shlinkio\Shlink\Core\Service;
+
+use Shlinkio\Shlink\Core\Entity\Visit;
+
+interface VisitServiceInterface
+{
+    /**
+     * @return Visit[]
+     */
+    public function getUnlocatedVisits();
+
+    /**
+     * @param Visit $visit
+     */
+    public function saveVisit(Visit $visit);
+}